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The Sotheby’s International Realty marketing program is strategically designed to deliver maximum global impact for our client’s homes at all price levels. We endevour to understand the unique qualities of your home and will build a customized plan that is tailored to reach the most relevant and qualified real estate buyers through online, social media, mobile, print and traditional marketing.  


Sothebysrealty.ca

Your property’s listing details will be distributed from our Canadian ‘sothebysrealty.ca’ web portal to a number of select, highly trafficked real estate, business and lifestyle branded websites with online consumer views in excess of 15 million each month. With most buyers starting their real estate search online, it’s imperative that a plan to market homes must include proper internet exposure.

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Sothebysrealty.com

At the centre of the experience, our International ‘sothebysrealty.com’ web portal attracts more consumers to search, view and inquire than any other globally integrated real estate website. 14 million annual visitors immerse themselves in our collection of millions of vibrant, quality controlled property photographs. 

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Online Exposure

To increase the potential for your home to be found by the most qualified real estate consumers, Sotheby’s International Realty has partnered with and distributes properties to the most significant media companies and real estate focussed websites in the world.

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Social Media

At Sotheby’s International Realty, we use Social Media to connect the brand to our vast community of real estate buyers from across the globe. Social Media, like real estate, is about connecting people and cultivating relationships. 

Social Media is not a buzzword, but a powerful marketing vehicle. It has massive global reach as well as the ability to engage and interact in real time, creating true, meaningful and lasting connections. The more we connect real estate buyers with Sotheby’s International Realty sales professionals, the more potential opportunities we have to connect these consumers with your home.

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Referrals & Relocations

Helping our clients navigate the world of real estate is what truly helps set us apart. Another differentiator is our ability to connect buyers and sellers globally. Our referral system transacts hundreds of ‘connections’ per month through the cooperation of our network’s members around the world. We seek to make your experience a pleasant and seamless process. 

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Marketing Reports & Accountability

We commit to regular and transparent communication with every single one of our clients. From the moment you list your home with Sotheby’s International Realty Canada, you will receive regular updates on the results of your homes marketing program – from the number of potential buyers who visit your open house, to the number of people who view your listing online.

The VIP listing account feature on sothebysrealty.ca is a simple and easy way to keep you securely updated with marketing activity information regarding your listing.

Our LISTHUB reports provide you with updates on marketing initiatives with side-by-side comparisons of listing views within each network, and where viewers are geographically located.


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